Susanne Najafi

Susanne Najafi

Board member

Susanne represents Backing Minds, TransferGalaxy first investor. She sits on the board of the company. She does not only find interest in strategic decisions, but she also gives guidance to the management team on day-to-day issues. 

Susanne was born in Rinkeby, a suburb of Stockholm, with roots in Iran. She competed with her father in everything throughout her upbringing, and despite the size difference he never cut her any slack, reminding her, “You win when you win. Real life will never give you any special treatment.” That relationship shaped her personality, driving her to study at the Stockholm School of Economics. During her studies, she started a subsidiary for Oriflame in Iran and got a first taste for entrepreneurship. 

She then traveled the world making a marketing career at Procter & Gamble until she broke her neck in a skiing accident, a defining moment in her life. She decided to realize her dream and become an entrepreneur, and since then Susanne has started more than four companies, mainly within e-commerce and tech. Setting her sights high, she had a goal of reaching a 100 million SEK turnover before the age of 30, a dream which was fulfilled at the age of 32 with her company Eleven, one of the Nordic’s largest online beauty retailers. She is currently on the board of listed Stockmann and Lindex. Susanne has always had a passion for driving change and has also founded RefugeeAir and #Letthemfly, an initiative driving safe routes for refugees.

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